After all this year, Tanimara, a small adventure company, has decided to get serious on selling their white water rafting service. I have been asked to be in charged on all marketing aspect of this company.
The first thing I did is to re-write its company anatomy as well as mapping its position. Right, positioning. Then I know they need to put an advertising just to test the people's awareness of their existence.
This is a small ad I put on local advertising newspaper. Some people did actually call in after seeing this ad. But Tanimara declined due to technical reason at that time. I'm going to suggest them to put this ad on another newspaper with broader publicity. It will be worth it.
